- More Growth & Immune Factors than
any other protein
- Hydrolyzed Isolated Whey Peptides
- Lab tested for quality
- The only protein on the market to offer
$10,000 to other sports supplement companies that can scientifically
prove their protein is better
- Lactose free!
- Very Low Carb and Fat
- The biggest muscle building protein
of all time
- Over 4 times more potent than any other
protein!
- NOW!!
--- Aspartame Free
"THE
NEW GENERATION IN PROTEIN SUPPLEMENTATION!"
ASN Advanced
Sports Nutrition is proud to announce that we are one
of the first scientifically based companies to introduce
an engineered 100% Hydrolyzed Whey Protein comprising
of isolated muscle building growth factors, immune factors
and 'bio-active' peptides using NANO technology. Protein
which without discussion, is the most effective when
it comes to building lean muscle mass, fast!
Scientifically
analyzed by one of Australia's largest and most diversified
food research organizations, which found HP-100 to be
over 4 times the hydrolysation level of AST
Sports Science's VP2 100% Hydrolyzed Whey Protein Fractions.
Lab Results
"If
the protein you're using shows no results within
14 days, you're using a poor quality protein."
The Truth
Everyday we see new companies introducing sports supplements,
jumping on the bandwagon, using marketing tricks and
hype to brainwash you into believing their protein is
‘the best’ and unique, only to find they
use lower grade cheap material. On the other hand you
have companies telling you that “all proteins
are the same, there’s not much difference. This
is far from the truth! At ASN-Advanced Sports Nutrition
we pride ourselves in bringing genuine scientifically
researched sports supplements using the most advanced
and highest quality materials available in the world!
ASN can easily develop a protein supplement that tastes
like a scrumptious dessert, but we will never, ever
go that way. It is very easy and cheap for a company
to bring out such a supplement. The market is flooded
with these proteins. The reason why you take a protein
is for better health, recovery and muscle growth. You
don’t want to be wasting your money on something
that tastes good with no benefits or results. On the
other hand, taste is still an important issue when it
comes to buying a product. Thats why we have spent many
hours researching to get the HP-100 to taste good without
destroying the integrity of the protein.
Problems
With Whey Protein
Whey was originally discarded as a by-product in the
production of cheese until it was found to contain various
growth and immune factors, plus the whole spectrum of
amino acids. These growth and immune factors are identical
to the ones produced in our body and are derivatives
of growth hormone. These same factors are also found
in small quantities in other milk derivatives such as
colostrum. But to be effective they must be seperated
and isolated from the milk product. If you take a look
back in history with processing whey, everything began
with whey protein powder, followed by whey protein concentrate
and then whey protein isolate. Processing became refined
and we are now at the stage where we can make a high
quality product with very low fat and lactose. However
this is an expensive process and most companies use
a lesser processed whey because it's cheaper and they
can make more profit. Side effects from these include
bloating and flatulence. A high quality whey isolate,
which a few reputable companies use, seems to be the
perfect answer for recovery and growth. Unfortunately
that is not the case. Even though it is promoted that
whey protein isolate contains all these fantastic growth
and immune factors, even though the whey protein has
been isolated from the fat, lactose and ash, the growth
and immune factors are not isolated and are still part
of the protein matrix. We are not told that our digestive
system sees them as unprocessed, so enzymes attack them
and break them down. Sure we get a protein that has
the whole spectrum of the amino acids which helps a
little with recovery and growth, but not to the optimum
level as seen with growth and immune factors being isolated
and absorbed intact. ASN now has the answer!
Problem Solved
ASN Advanced Sports Nutrition is a company which strives
for one thing. Results! ASN have been working with some
of the most reputable laboratories in the world which
have developed a whey protein in which the body can
utilise all the growth and immune factors. ASN is proud
to announce the development of HP-100, 100% Hydrolyzed
Isolated Whey Peptides.
Using advanced 'NANO' filtration technology, a membrane
based nanoscale proteolytic reactor enabling protein
digestion, peptide separation and protein identification
using mass spectrometry, this technique uses ultra-sonic
vibrations during one of the many filtering processes
to isolate the different individual peptides containing
the growth and immune factors according to their response
to certain sonic levels. This process gently isolates
the different factors completely with no molecular damage
to the peptide's fragile structure. This allows us to
tailor the protein's peptide profile to yeild functional
properties not available in other whey protein products.
By emphasizing the 'bio-active' whey peptides, HP-100
exhibits unique properties geared towards increasing
muscle growth and recovery.
What
Is Hydrolyzed Protein?
Hydrolyzed Protein is protein that has under gone
an enzyme process much like that which happens in your
digestive system. Specific enzymes have ‘predigested’
the protein allowing for faster transport through your
digestive system, into your body. Within your digestive
system, because the enzyme process is not controlled,
there is no way of controlling the enzymes to stop breaking
down the protein further when a specific growth factor,
immune factor or bio-active peptide has been reached.
In HP-100's case, the hydrolyzation process is all controlled.
The enzymes are controlled to cleave the protein peptides
at a precise point to isolate the growth factors, immune
factors and bio-active peptides in a pre-digested form.
This allows for direct utilisation into our body. With
there being different levels of Hydrolyzation, the higher
the level, the more growth factors, immune factors and
small peptides will be isolated within the protein,
supplying more 'bio-active' peptides which will give
you better results. However, if you go too high with
the degree of hydrolyzation (dh), the 'bio-active' peptides
will be broken down and lost. An ideal degree of hydrolyzation
is a value between 15-25%, to separate and isolate the
'bio-active' peptides within the protein. NANO Technology
then comes into play to engineer the protein to only
contain those 'bio-active' proteins plus a high degree
of BCAA's (Branch Chain Amino Acids).
What Does
100% Hydrolyzed Mean?
The phrase '100% Hydrolyzed' means that the tub of protein only contains hydrolyzed
protein and there are no added different proteins such
as amino acids or non hydrolyzed protein. This does
not relate to the Degree of Hydrolyzation (dh), which
is a measurement of the processing the protein has gone
through. 50% Hydrolyzed Whey Protein would mean that
half of the protein is hydrolyzed and the other half
is not.
How Does
HP-100 Deliver Serious Muscle Mass?
After training, restoration of blood glucose and energy
is the no.1 priority of our physiology. Unless the right
material is present, the body will mobilise and sacrifice
muscle protein (amino acids) in an attempt to restore
energy levels. This then effects muscle recovery and
growth. To provide the optimal environment for recuperation
and growth we must supply a high concentration of amino
acids and growth factors immediately after training
to stimulate protein synthesis. The problem is most
proteins are too slow to enter muscle cells straight
after training because it has to be digested and growth
factors are destroyed. HP-100 however overcomes this
problem, the only protein to do so. Because HP-100 was
designed using advanced 'NANO' technology and controlled
hydrolysis techniques, it provides intact ‘digested’
growth and immune factors with an array of amino acids,
including high levels of BCAA's, ready for immediate
absorption. When taken straight after training, muscle
cells literally ‘gorge’ themselves full
of peptide amino acids provided by HP-100 to signal
anabolism within the muscle cell. This provides accelerated
maximum muscle growth and recovery.
How do you
know you've Purchased a Poor Quality Protein?
We know it can be confusing, just enter
any health food store and look at the vast number of
protein supplements on the shelves. Add to this the
many 'lies' written on the labels and the deceiving
advertisments. Every label promises the world but not
many deliver the goods. One way to find out if your
particular protein is good is to have an independent
test run by a lab which is not only inconvenient but
extremely costly aswell. We know, we've done it!
The other thing you have to watch out
for is where these protein products are blended and
packaged. Most are blended and packaged in a 'food factory'
which also have other food production such as cakes,
confectionary and bars being made on the same line.
This is why you see some more truthful protein labels
say that the product may contain traces of nuts or other
foods. A lot are misleading and are blended in the same
blender that also does creatine blends (glucose &
creatine), amino acids, snack bar mixes, just to name
a few. The foods standards do not require these blenders
to be taken apart and each part to be steam cleaned
before being re-assembled, so who knows what's in your
protein, but pharmaceutical standards do. This whats
sets HP-100 apart from any other protein. HP-100 is
blended by a pharmaceutical packaging company to pharmaceutical
standards, which has very strict Quality Assurance control,
the same which is used on pharmaceutical drugs.
After being packaged, HP-100 is then sent away for 5
days for testing, to make sure that you are getting
the most potent, highest quality protein on the market.
That's why we can make such guarantees on our products.
All ASN - Advanced Sports Nutrition products are manufactured
to pharmaceutical standards. Even our so called 'sports
food supplements'.
These are some of the symptoms you will experience
when using an inferior protein:
If the protein you are using, even if mixed in water,
constantly gives you gas, have flatulance, makes you
bloated or gives you stomach upsets, this suggests that
this product contains lactose and/or the protein has
been cheaply processed. This means that the claims made
on some protein labels as 'zero carbs','zero sugar'
and 'zero fat' are absolutely false. But the companies
get away with it because of t e cost involved in proving
otherwise. We highly recommend that you return it to
the outlet and ask for your money back.
Advantage
of Faster Absorption
The faster a protein can be absorbed within your body,
the better you will be able to recover. If you are using
a protein after training for recovery & muscle growth
and don’t put on any muscle within 14 days, the
protein is being absorbed to slow, therefore you are
using the wrong protein, wasting your money. It has
been scientifically proven that fast absorbing protein's
like HP-100 when taken frequently induce an anabolic
growth effect where as slower absorbing proteins only
prevent muscle tissue loss. Because HP-100 is hydrolysed
to the optimum level, your digestive system sees it
as being fully digested and it is absorbed straight
away. Muscle growth and recovery is a certainty with
ASN’s new HP-100.
No Stomach
Upsets & Bloating
You may have noticed other proteins cause stomach discomfort,
bloating and flatulence. This is because the digestive
enzymes produce partially broken down protein from complex
and poorly processed protein, including milk, which
then pass down through the digestive chain to be broken
down by bacteria. Lactose has the same ef
